We are committed to reducing costs by improving inventory management processes in distributed organizations. 

Countalytics can be used across various industries and use cases with customizations available to meet any organization’s specific inventory management needs.

Quick Service Restaurants

Reduce time spent manually counting storage, refrigeration, and freezer areas.

Commercial Airlines

Capture pre- and post-flight inventory levels accurately and quickly.

Fulfillment Centers

Automate the shipment process while tracking outgoing inventory to order accordingly.

Our Story

David spent more than 10 years as an auditor at EY and Delta Air Lines gaining a deep understanding of how inventory processes operate. Rob has spent more than 15 years managing IT processes in the private and public sector and consulting. Through these experiences, Countalytics was founded. Countalytics is an easy-to-use mobile platform that uses visual recognition software to help airlines and other companies manage their inventory more efficiently.

With quick turnarounds, distributed operations, complex demand patterns, and heavy outsourcing of in-flight catering with companies like Gate Gourmet and LSG Sky Chefs, airlines have little visibility into flight-specific consumption, leading to gross overspending on inventory and labor by hundreds of millions of dollars annually.  

Once the platform was developed, we realized that Countalytics can be beneficial in a host of other industries. Fast food restaurants and warehouse facilities spend hundreds of hours annually manually counting inventory. If you can manually count and take a picture of an item, Countalytics can inventory it, period.

Our Team

David Hailey, Co-Founder and CEO

David has seven years of experience in the audit and consulting field, having stints at Ernst & Young and Delta Air Lines’ Corporate Audit department. He has utilized the knowledge gained from the Fuqua School of Business at Duke University (MBA) to provide audit assurance over financial, operational, and compliance functions for Delta’s domestic and international operations.

Robert McFadden, Co-Founder and COO

Robert received a B.A. in business administration and has several years of experience in business operations and project management.

Shelby Senzer, Growth Advisor

Shelby has previously served as the head of growth at 2ULaundry – a venture-backed startup, and president of Babiators – a lifestyle children’s brand which was listed as one of Inc.’s fastest-growing companies in 2016.

Tarcisio Gruppi, Lead Developer

With close to ten years’ experience in web development, Tarcisio has worked with PHP for several years and continues to push his skills past the limit by diving into visual recognition.

Kiko Harvey, Advisor

Kiko is the chief audit executive and inspector general at the United Nations – World Food Programme (WFP) in Rome, Italy. She has worked for several years as a chief audit executive in the private sector, including Delta Air Lines where she served as the vice president, corporate audit and enterprise risk management, and at Starbucks Corporation where she held the positions of vice president, internal audit and director of retail accounting.

Our Vision

To unify the world around us by systematically bridging the physical and digital economy with unparalleled technologies that visualize, organize, and measure.

Our Mission

To provide innovative solutions that streamline business operations to increase productivity and reduce inconsistencies.

Our Values

Customer Focused

Dedicated to clients needs.


Driven to help our clients succeed by going the extra mile.


Developing and leveraging technology and solutions to provide client with the best results possible.


Committed to partnering with our clients and team to develop long-term and sustainable relationships.

Ready To Get Started?


3423 Piedmont Rd NE, Atlanta, GA 30305